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    <loc>https://www.athaliagaston.com/signify-health</loc>
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      <image:title>Establishing Trust with Signify Health</image:title>
      <image:caption>A slide titled 'We will now explore four member stories' displays four photos with names, ages, and brief descriptions: 1. Tentative Terry, 68, skeptical about IHEs and healthcare, with a photo of an elderly man with white hair and a pink shirt. 2. Worried William, 36, caretaker of father Terry, with a photo of a young man with dark hair in a black shirt, contemplating. 3. Surprised Susan, 82, overwhelmed by tech and health, with a photo of an elderly woman with curly gray hair, reading a paper. 4. Helpful Helena, 44, in-home provider for seniors Susan, with a photo of a smiling African American woman with braids, wearing a white shirt, with a health logo.</image:caption>
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      <image:title>Establishing Trust with Signify Health</image:title>
      <image:caption>Diagram showing three different member journey perspectives: ideal scenario with green steps—Invite, Welcome, Connect, Attend, Commit; current health perspective with blue steps—Engagement, Scheduling, Visit, Post-Visit, Nurture; and worst-case scenario with red steps—Annoy, Accept, Allow, Dwell, Forget.</image:caption>
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      <image:title>Establishing Trust with Signify Health</image:title>
      <image:caption>Flowchart outlining eight hurdles to prevent completion of an in-home evaluation, including steps like invite, welcome, connect, attend, and commit, with four critical paths highlighted.</image:caption>
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      <image:caption>Flowchart illustrating the short journey of Tentative Terry, focusing on the 'Annoy' stage with key touchpoints, trust decline, actions, and pain points, including statements about frustration with Signify and health concerns.</image:caption>
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      <image:title>Establishing Trust with Signify Health</image:title>
      <image:caption>Flowchart illustrating William's journey to improve his dad's health through stages: Annoy, Accept, Connect, Attend, and Commit, with actions and pain points noted at each stage.</image:caption>
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      <image:caption>Flowchart showing a patient named Surprised Susan's process for scheduling an appointment, including stages of trust, actions, and pain points. The chart depicts her questions about the IHE process and her reactions to appointment scheduling.</image:caption>
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      <image:caption>A flowchart with steps and activities for helping Helena clear technical fog, including trust levels and specific actions during different stages of the process. The chart covers introduction, evaluation, and implementation phases with notes on calls, texts, and follow-up survey.</image:caption>
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      <image:title>Establishing Trust with Signify Health</image:title>
      <image:caption>A presentation slide titled 'From Tentative Terry to Trusting Terry,' discussing health literacy and caregiver support. Features a photo of an older man, sections on 'Member Struggles,' 'Painpoint Summary,' a trust graph with quotes, and suggested solutions for improving patient engagement.</image:caption>
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      <image:title>Establishing Trust with Signify Health</image:title>
      <image:caption>Flowchart showing how shocked Susan becomes satisfied as trust increases during her healthcare experience, with quotes about explaining things clearly and provider help, and suggestions for AI tools to support communication.</image:caption>
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    <lastmod>2025-09-23</lastmod>
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      <image:title>AeroAide</image:title>
      <image:caption>A profile overview of an elderly man with glasses, white hair, dressed in a white shirt and dark trousers, standing in an airport corridor with luggage, alongside a personalized bio and travel needs, pain points, quote, platforms, and ideal experience information on a digital display.</image:caption>
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      <image:caption>Line drawing of an elderly couple waiting at an airport kiosk, using a virtual customer service device, with a background of airplanes flying over a city, accompanied by descriptive text.</image:caption>
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      <image:title>AeroAide</image:title>
      <image:caption>Profile page of Tiara, a 30-year-old college graduate from Ardmore, OK, who is interested in traveling with pets. The page features her quote about flights and money, a photo of her smiling outdoors, and sections detailing her bio, needs, pain points, ideal experience, and preferred platforms for travel.</image:caption>
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      <image:title>AeroAide</image:title>
      <image:caption>Comic strip showing an eleven-year-old boy at an airport, a man at a desk using a phone, and an airplane flying through the sky. The boy is waiting at the airport terminal, the man is checking his phone at his desk, and the airplane is taking off in the distance.</image:caption>
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      <image:title>AeroAide</image:title>
      <image:caption>A digital profile of a man named James, a 39-year-old finance professional from New York, NY, including his photo, bio, needs, pain points, quote, platforms, and ideal experience for travel and work.</image:caption>
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      <image:title>AeroAide</image:title>
      <image:caption>A travel planning chart titled 'Tiara's Journey Map' with columns labeled Define, Compare, Act, Follow up. The chart contains bullet points for each phase related to airport and pet travel, with green speech bubbles sharing positive feedback and red speech bubbles highlighting concerns, and a blue dotted line connecting the speech bubbles across the columns.</image:caption>
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      <image:title>AeroAide</image:title>
      <image:caption>A step-by-step guide titled "Journey Map" with four columns labeled. The first, "Define," contains bullet points about visiting extended family and travel assistance needs; a red speech bubble states, "I wonder if I can travel more easily." The second column, "Compare," lists lounge access and digital assistance; a green speech bubble says, "Oh, I can talk to a person virtually!" A red bubble states, "I'm not comfortable with digital technology." The third, "Act," features airport assistance tasks; a green bubble reads, "Oh, I can get a shuttle to a lounge!!" and a red bubble, "I'm in a bit of pain from walking." The fourth, "Follow up," includes continued assistance and internet access; green speech bubbles read, "I had a great experience!" and "I would definitely use AeroAide again!" The background has a section with the text "Journey Map" written vertically.</image:caption>
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      <image:title>AeroAide</image:title>
      <image:caption>A travel planning infographic with four columns labeled Define, Compare, Act, and Follow-up. Each column contains bullet points with information about travel needs and amenities. Speech bubbles highlight benefits and user testimonials, such as "It seems AeroAide can help me!" and "I need a quiet space, since my flight is delayed." The infographic features a dotted blue line connecting the speech bubbles and an orange vertical banner on the right side with the text "James Towners Map" in black cursive.</image:caption>
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      <image:caption>Tom Sadler and Associates is a small, local marketing company that specializes in website design, search engine optimization, and email campaigns. The primary objective of this website was to attain a professional and contemporary aesthetic, employing a minimalist and dynamic color palette to captivate viewers.</image:caption>
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      <image:caption>In collaboration with Firewheel Golf Park and its developers, our team successfully planned, designed, and launched a modernized website. The goal of this project was to create a user-friendly platform that provides seamless access to information, updates, and tee time bookings.</image:caption>
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    <lastmod>2025-09-23</lastmod>
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